Doughnuts are the new it thing. You would think that Lady Gaga wrote a song about it or did a runway with a donut dress or something. It just seems like doughnuts are on a natural progression in inheriting the popularity of cupcakes. Pies won't beat cupcakes, although it seems like donuts are about to catch up as one of the fastest growing dessert categories in New York. Best is the dessert that can be consumed in one hand. The Doughnut Plant opened a new location in the Chelsea area of NYC. It's much more accessible now for many New Yorkers. I stopped by because everyone else already did.
No doubt, the popularity of doughnuts was heightened after a recent article by the NYTimes. The Doughnut Plant is the one donut shop in Manhattan that deserves the most repeat visits. Some would say it's the best. There are plenty of good ones in NY, but in the 'city', you'd be most satisfied if you stick to TDP. Be careful as Nicholas warned, don't call it DP! You don't wanna google that at work, it's most definitely NSFW. Although that search might actually be Not Safe in Real Life.
As for the donuts, the pistachio doughnut was able to deliver a smile to me. Nutty bits of pistachio dotted the exterior of the cake donut. Compared to a donut with filling, the pistachio option from The Doughnut Plant could be construed as a bit dry. As a cake donut lover, I was able to make it through without wish for a glass of milk.
The chocolate chip doughnut is a flavor that's exclusive to the Chelsea location of The Doughnut Plant. Cookies generally have a much different texture than donuts. Perhaps some might like the flavor of this donut more than me, but the best part of a chocolate chip cookie is getting some warm melted chips in every bite. The chocolate flavor here did not bowl me over. The pistachio donut was better; I thought this one was merely OK.
The coconut yeast donut is one that would have me becoming a regular customer at The Doughnut Plant. It's much like a regular frosted doughnut with some coconut shavings on the outside. It's a treat that you could tear through with ease due to its lightness. The fluffy exterior gives way to a cream-filled interior that is divine. You'll want to make this coconut donut your very own private diary. Order one, and you'll want no one else to see it, you'll want to share it with no one. If you go with company, get at least two: one for you and let others fight for the remainder.
Yes, doughnuts are popular now. And in NY, The Doughnut Plant seems to have figured out a way to capture the attention of both the large publications and everyday eaters like you and me. The Chelsea location seriously makes it much easier for everyone to taste their delicious donuts. Is it the best in New York? I think you'd be hard pressed to find another donut shop that's much better than what you'd get at The Doughnut Plant.
Doughnut Plant Chelsea
220 W 23rd St.
New York, NY 10011
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