Food in Mouth


Eating sandwiches at Sandwiched

Life imitates art. That's the saying, right? Growing up the way I do, the way I look at the world works as follows: If I see a fancy restaurant make a familiar dish, then the fancy restaurant is trying to copy the familiar dish to 'elevate' it for an average joe like myself. It never occurs to me that fast food sometimes does the same thing. I was reading on about copyright laws for the fashion industry. For the fashion industry in the U.S., it's normal for knockoff companies to make stuff fashioned after what's hot. It should make sense for restaurants to do the same thing. So when I saw the chicken schnitzel sandwich at Sandwiched, I immediately thought of the chicken sandwich at Burger King.


Check it. You have a submarine shaped bread, fried chicken, some greens, and boom! Super awesomeness. Sure, the one at Sandwiched is fried to order and the chicken is much better quality. At BK, the chicken probably comes from some weird chicken farm and it's probably pre-fried and then heated up with a microwave or something. At Sandwiched, the 'greens' is actually black truffle-celery slaw. At BK it's mystery mayo and wimpy lettuce. So the taste is definitely way better at Sandwiched.


Lightly breaded, the chicken wasn't surrounded by a super crunchy hard shell. Having said that, the chicken was fried to my liking. The price tag was a bit harder to swallow. $15 dollars for this fried goodness at Sandwiched. Worth it? Hummm... I'm not sure. Maybe not for a cheap consumer like me.


I also tried the s'more 'sandwich'. $4 for a graham cracker smaller than my palm... sure it was tasty but it was just really small. The value proposition for normal consumers probably is not a good one. Although if you consider the type of people who visit museums the most (read: tourists), then you want to price it slightly higher than normal because those folks will pay it. The other folks that go are people who know the Danny Meyer name and know what the Union Square Hospitality Group is all about.

So I'm trying something new here with the blog. I'm going to start putting key words in my URL. I want to know if my readers care at all. To explain, search engines place emphasis on things like the url or file name, words in the title tag (up to a point), and more emphasis on words near the top. Search engines also like crosslinks and that's why you see people set up things like tags. Knowing all this, one of the strategies would be to put key words in the url. Instead of something like sandwiched.html, it's what you see above: eating-sandwiches-at-sandwiched-danny-meyer-union-square-hospitality-whitney-museum-upper-east-side.html. As a web developer, I'm not sure what to think of that. Do screen readers for the blind read out titles of a webpage? the URL? Maybe this forum is more for food than it is about best practices for web development. I saw this strategy put in play and it struck me as unbelievably shady. It's like if I'm going to talk about Danny Meyer and the Union Square Hospitality group then the title will go towards informing the reader what it's about. Just imagine a subject line in an email or something like that. And while I'm at it, would it be annoying to do a set of 'key words at the bottom of each post? just for search engine optimization? I'll do it, you tell me what it's like.

Restaurant: Sandwiched
Food category: sandwiches, cafe, American (traditional)
Price range: moderate (for sandwiches), expensive if you're cheap like me
Neighborhood: Upper East Side
Proprietor: Danny Meyer
Restaurant Group: Union Square Hospitality Group
Location: Whitney Museum at the lower level

945 Madison Ave.
New York, NY 10021

Map to find Sandwiched

Posted by Danny on

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  • @Adam,

    Yea you make a valid point. If it's part of the post, the goal is to help people find what it is they want. That part, I agree with and understand. Sometimes, like you said, it gets kinda crazy. It becomes one of those things where it's not yes or no, but to what degree is it being done. Sometimes it just makes my skin boil... :P


    haha, yes 5 vietnamese sandwiches with pate would be great! Although around here, you can't find 'em for $3...

    @wen design,

    Me too...


    You got a point there. It needs to be restricted so it's not done to excess. Sometimes it's just difficult because everyone's line is different. And let's be honest, we all wanna know what Google's line is!

  • I don't know much about SEO, but it seems like the URL is a bit too long this way, maybe the year and month can be taken out?

    Also, delicious pictures of the chicken sandwich! But with $15 I'd rather buy 5 Vietnamese sandwich filled with pate. :-)

  • I like to eat sandwiched .But i cannot eat often.

  • I think the KW/URL thing is the same as everything - good, but not to excess. I try to keep our URL tails to three words max ie enough that if a user is looking through their recent history, they can tell the difference between the many srb pages they have visited, and find what they might be looking for.

    For this page I would suggest sandwiched-union-square

    How scary is Ang!

  • I don't really pay attention to the URL unless I'm trying to send it to someone. If you want to do keywords or tags, you should put then off to the side, otherwise it's distracting.

    Also, that's an expensive chicken sandwich. That better be organic free range chicken fried in heart healthy oil with a heaping plate of fries.

  • i guess that's true. it's like, if you're a motherfucking douchebag in the middle of siberia, are you really a motherfucking douchebag? similarly, if it's only annoying when we see it, then why be 'annoying' in the first place?

  • Thanks for writing a little bit about the URL structure, Danny. It was an interesting topic that we tweeted about a little bit, and I wanted to see what you had to say about it at greater than 140.

    I really think only SEO people and web professionals would notice the URL structure like that—unless it gets so ungainly long that it's ridiculous. Sometimes I have been guilty of that. I like to get the place name, food type, neighborhood, and city in the URL basename. Typically, I don't throw much else in there and certainly wouldn't throw anything in there that wasn't covered in the post. From what I understand, Googs measures for word frequency, and if it sees you're gaming your basename without adequate references in the body text, it will ding you.

    I don't think it's dishonest or shady. If you've talked about the stuff you're putting in the basename, and if you believe in your content, then why wouldn't you want people to find it?

    Always fun to talk about this stuff! I thought I was one of the few people who noticed it. Thanks for bringing it up!

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